Rooted in tradition, designed for legacy. This brand identity for United Conservation Corps draws from the heraldic visual language of historic conservation agencies, reinterpreted through a modern, minimal lens. It is an excellent example of the Atelier Package as we incorporated customization through every facet.
We designed the various logos to be both symbolic and strategic: the butterfly was incorporated as it is a recognizable object of conservation and the delicate beauty of nature. Encircling it with a laurel wreath adds to its credibility as a historic emblem of peace, honor, and achievement. We emphasized these values through the logotype, monogram, and supporting branded assets like the branded color palette, supporting painterly imagery, and other deliverables.
